Fluctuating Results: Major Google Algorithm Updates and The Evolution of SEO Strategies
Digital marketing and search engine optimization have moved at rapid speeds throughout the past decade. Algorithm updates have changed the search landscape and heavily modified SEO strategies, while new algorithms altogether have created opportunity for unprecedented user experience. This article will take a look at Google's most infamous algorithm updates and will then discuss the change in strategies taken to rank in organic search results. Furthermore, a SlideShare presentation and quiz are included to provide readers with key takeaways and to test their understanding. Google Algorithms and Updates Throughout becoming the leader in search [...]