Using effective construction management software alongside robust sales and marketing tools can streamline your business operations and lead to satisfied customers. However, success hinges on ensuring potential clients can find you online. Whether you’re well-versed in digital strategies or just starting out, visibility is crucial.

Many builders and remodelers significantly boost their website traffic, often seeing an increase of 25-50% within a year. This is where Search Engine Optimization (SEO) becomes essential. Potential clients are increasingly turning to the internet to research home building and remodeling options, looking for answers to their most pressing questions.

Understanding Introduction to SEO [Search Engine Optimization] for Home Builders and Remodelers

My name is Steven Fielding, Marketing Director at Builder Funnel, a digital marketing agency specializing in services for remodelers and home builders. Over the past 13 years, we have optimized hundreds of websites and thousands of web pages and blogs. Through this experience, we’ve developed a straightforward approach to help construction companies use SEO to reach the right audience.

SEO involves optimizing your website to clearly communicate to both searchers and search engines who you are and what you do. This ensures that your site appears in search results for relevant queries. Let’s delve into the key SEO tactics you can implement to enhance your online presence.

Why SEO is Important for Your Construction Business

Before we explore optimization strategies, it’s important to understand why SEO is crucial. By incorporating search phrases that your prospects use, you can attract more website traffic and generate more leads. At Builder Funnel, we’ve seen remarkable results for our clients.

By establishing an SEO plan, optimizing your core website, and regularly publishing blog posts focused on common questions and problems, builders and remodelers can see a 25-50% increase in traffic within a year. Continued effort often doubles or triples traffic and leads over 2-3 years. This starts with optimizing existing content and creating new, SEO-friendly content that targets the keywords your audience is searching for.

Map Your Website

Begin by mapping your website. Open an Excel spreadsheet or Google sheet and create the following columns:

  • Page Name
  • Page Title
  • Meta Description
  • URL
  • Header 1
  • Notes

Go through each core page on your website and fill in the details. If you’re unfamiliar with these terms:

  • Page Name: General name of the page (e.g., “Home,” “About,” “Contact”).
  • Page Title: Title that appears in search engine results.
  • Meta Description: A brief description under the page title in search results.
  • URL: The page’s web address.
  • Header 1: The main header on the page.
  • Notes: Keywords related to your services, location, etc.

Once you have this information, you’re ready for the next step.

Keyword Research for Construction

Tools like SEMRush or AHrefs can aid in SEO research, but beginners should focus on ranking for service and location-related terms.

Industry-Specific Terms

Your website should rank for phrases related to your industry and services, such as:

Home Builders: builder, home builder, home building, new construction, new homes.

Remodelers: remodeling, remodeler, design-build, kitchen remodeling, bathroom remodeling, renovations.

Location-Specific Terms

Include your location in your SEO strategy to attract local searches. Mention neighborhoods, cities, and states where you operate.

Location + Industry

Optimize your site for location-specific industry terms. For example, a home builder in Charlotte, NC, should aim to rank for terms like “Charlotte home builder” or “new homes Charlotte.” A remodeler in Philadelphia should target “Philadelphia remodeling” or “remodelers in Philadelphia.”

Page by Page Keyword Research

Start with your homepage, using the largest area you serve and the most generic service term. For example, use “Denver Home Builder” or “Denver Home Remodeling.” Apply this strategy to your service pages, about page, and contact page.

Photo Credit: Buildbook

 

Creating an SEO Plan

Update your spreadsheet with new SEO values for each page:

  • New Page Title
  • New Meta Description
  • New URL
  • New Header 1
  • SEO Recommendations

Each Page Title should clearly indicate the page’s content, and the Meta Description should provide a compelling summary. Here’s an example for a home page:

Page Name: Home

Page Title: ABC Renovations | Award-Winning Denver Home Remodeling

Meta Description: ABC Renovations specializes in upscale kitchen and bathroom renovations in the Denver Metro area. Discover our award-winning projects.

URL: /

Header 1: Award-Winning Home Remodeling in Denver

SEO Recommendations: Incorporate “Denver” and “Remodeling” naturally in the content.

Implementing Your SEO Plan

Follow these steps to implement your plan:

  • Log into the backend of your website.
  • Update your SEO values.
  • Set up 301 redirects for any URL changes.
  • Submit your site for indexing via Google Search Console.

After submitting, Google typically takes 1-3 weeks to reflect changes. Meanwhile, your site is optimized to attract the right audience.

7 SEO Tips for Home Builders & Remodelers

Here are a few more tips to further optimize your website:

  • Optimize Image Alt Texts: Update image descriptions with location and industry terms.
  • Internal Linking Strategy: Link related pages to guide visitors through your site.
  • Consistent Blogging: Regular blog posts increase site authority and address audience questions.
  • Google My Business Optimization: Ensure your profile is fully optimized for local searches.
  • Link Building: Gain backlinks from reputable sources.
  • Guest Blogging: Collaborate with local businesses for mutual benefit.
  • Video Creation: Embed relevant videos on your pages and blogs for better engagement and ranking.

SEO Terms Cheat Sheet for Builders and Remodelers

SEO can be complex, but a helpful cheat sheet of common terms and their meanings can simplify the process. Refer to this resource whenever you encounter unfamiliar terminology.

Conclusion

SEO is a powerful tool for home builders and remodelers to attract more traffic and leads. By understanding and implementing these strategies, you can significantly improve your online visibility. With consistent effort and the right approach, your website can become a key driver of business growth.