Online Marketing

The objective of any marketing campaign is to make more money, right? You want to know that your advertising is actually working – that customers are seeing it, picking up the phone, and calling you. You should get a return investment on every piece of marketing you create, which means you need to track it. If you’re not tracking, there’s no way to know what’s working (and what’s not). Google Analytics is a good choice for a website tracking tool, but it only goes so far. Call tracking is one of the best ways [...]

Judging by the fact that you clicked on this article, it stands to reason that you need some advice on how to market your dental practice. Lucky for you, you clicked on just the right article! Did you know that your patients’ needs are constantly changing? If your practice doesn’t adapt to these changes, you will lose patients left and right. What you did, marketing wise, in years past won’t cut it now or in the future. You are probably thinking, “Well s**t! I can barely keep up with my patient schedule, I don’t [...]

It seems crazy to give someone else the only key to your house, but small businesses are doing exactly that every day and it proves to be a devastating decision. Digital assets are just like real assets and if you don’t maintain ownership properly, you risk losing them completely. We break down the most problematic digital issues with hosting, domain, and design to give you the tools you need to protect yourself and your business.

Our founder, Dan Skaggs, was honored to speak to a group of master’s students at the University of Louisville last Thursday. As an SEO expert, his partnership with Professor Jason Gainous’ Digital Politics course was a smart match.

Last week, our own Brittany Murphy presented at the 2017 International Print & Imaging Conference (IPIC). During the Las Vegas presentation, Brittany highlighted the importance of local SEO in growing your business. With a helpful step-by-step breakdown of the most important factors in ranking locally, the audience learned tons of useful information on how they could implement these actionable tactics today to start greatly improving their online presence.