What is Google+?
Google+, as a social media platform, may not sound as familiar as some of the other ones we mentioned above. That’s because there has been quite a bit of confusion surrounding its purpose and place in the realm of online advertising and digital marketing. What is it? How does it work? Is it beneficial and does my business need it?
We’re glad you asked.
When it was first unveiled and in it’s developing stages between 2011 – 2013, Google+ became very popular “due to the level of flexibility it offered in terms of engagement, control, and useful features” along with “the ability to filter out irritating background ‘noise’ which is an unavoidable aspect of many other platforms such as Facebook and Twitter.”
You can view “A Simple Guide to the Basics of Google Plus” to learn more in-depth about the features that Google+ once offered.
The Rise and Fall of Google+
Over the years, the lifespan of Google+ mimicked your typical rollercoaster – highs, lows, ups, downs, twists, turns – you name it.
We’ve all probably experienced those rollercoasters that you ride once and feel upset to your stomach after. Yeah…The journey of Google+ is something like that.
The platform underwent many changes in order to try and compete and hold it’s own against other major social media sites. However, none of the Google+ developments really ever did much, as user activity rapidly decreased over the years.
“Yes, Google+ still had active users and groups – its design wasn’t bad, and after the initial hype died down (and down, and down) it evolved into a half-decent community for professionals and serious hobbyists.”
Curious to learn more about the decline in the success of Google+ and see it’s final fate? View the full article here.
Google+ Privacy and Security Scandal
If you eat, breathe, sleep all things online marketing (or even if you just pay attention to any major reliable news source), you probably remember the massive security breach of Google+ that came to light back in March 2018.
In a nutshell, here’s what happened:
Google exposed the private data of hundreds of thousands of users of the Google+ social network. “Profile information like name, email address, occupation, gender, and age were exposed, even when that data was listed as private and not public.”
The kicker? Google also opted not to disclose the issue this past spring, in part because of fears that doing so would draw regulatory scrutiny and cause reputational damage.
“However, Google says that it has no evidence to suggest any third-party developers were aware of the bug or abused it. The bug, affecting an API that was accessed by hundreds of developers, appears to have been active between 2015 and 2018.”
This, my dear friends, was the final nail in the coffin for all things Google+. To read the full story, head on over to The Verge.