Social Media Consulting Services
Social media has changed the way people interact with each other and with businesses, all over the world and right here in Louisville, KY. It allows everyday people to influence and impact potentially millions of others on a daily basis, good or bad.
For businesses, Social Media Marketing provides a way to promote your business or service through the various online social media sites include Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, and until recently Google +.
It allows you to:
- Personalize your message
- Humanize your voice
- Spread the message about your organization
Social media is a place where brands are discovered, discussed, and shared. Word of mouth has always been the most cost-effective and valuable marketing tool businesses. Consumers trust personal recommendations more than any other source, and social media allows those recommendations to spread even further.
Social media allows your customers to become a digital sales force for your company by facilitating them to engage with your business through likes, check-ins, tweets, photos, and more to spread the word about your business. That’s something you should embrace and encourage.
Many of your current customers use social media every day. Your prospective ones do, as well. If you’re not using social media, and other forms of marketing, to reach your audience, you are ignoring a powerful, free tool.
Social Media Strategy Development
An effective social media campaign focuses on attracting relevant two-way conversations about your products, services, industry, and brand. By increasing the richness of those conversations, you have the ability to attract and engage both customers and potential customers in and around the Louisville area.
Successful social media campaigns driven by engagement create a “buzz” about your product or service. We help you create compelling and creative content that promotes engagement to involve your audience and persuade them to share your content with others.
Our team can help your business create a social media marketing program that includes:
- Identifying your target market
- Editorial calendars to help make sure you’re consistently putting your message out there
- Selecting the optimal social media channels to market your message
We’ll also help you get started integrating social media into your company culture and future marketing plans by effectively using social media sites and tools to communicate with your audience.