What Is Local SEO?
When we say the term “Local Search”, what does that actually mean? When you search online for a product or service that is locally relevant and/or you include phrases like “near me” or “in Louisville,” you are performing a local search. When you utilize Local Search optimization (or Local SEO), you are engaging in the practice of building signals so that Google knows that your business is relevant to a specific location. By doing this, you increase you chances of being shown in the “map” or “local” section on a Google search result page. Snagging one of the three highly coveted spots gives you a 100% chance of increasing your leads. So to break it down, Local Search optimization is all about making sure your business is visible to customers searching for a business, product, or service just like yours. Making sure your business information NAP (name, address, phone number) data, along with your company’s website URL, is being used accurately and consistently across the web is the first step in allowing search engines, and customers, to know what you do, where you’re located, and that your business can be trusted.
Are Local Customers Finding You Online?
Did you know that 97% of all consumers researching local products or services start by looking online? And 90% of those use search engines. Being found on Google Local, recently renamed Google My Business, is critical when it comes to being found by those customers actively searching for your products or services in your area. Not only does it drive people to your website, but it also generates leads and drives calls and visits to your business. Knowing 6 out of 10 local searches are completed with the intent to buy, how can you afford not to be found online? Regardless of what types of products or services your business offers, potential customers are searching online for a business just like yours in Louisville, KY and around the world as you’re reading this. How comfortable are you that these potential customers are finding your business? Or are you nowhere to be found? If your business doesn’t appear in the local search results, it might as well be invisible. Don’t continue to lose business to your competitors! Make sure you are putting money aside in your marketing budget for Local Search Engine Optimization (Local SEO) services. By doing so, you will see an excellent return on your investment and continue to see the benefits over time.
I’m Already In The Yellow Pages. Why Do I Need Local SEO?
But what about the virtual Yellow Pages? Google. While it is still possible that people are finding your business in the Yellow Pages or other printed/paper local phone directories, that possibility is shrinking every day. Now, there is a much higher percentage of consumers searching online for local products and services exactly like yours. And can you blame them? It’s faster and often more accurate, but it’s up to you to make sure your online business information is completely accurate. That may seem like an overwhelming task, but it is an advantage over offline directories which only print annually. If you move or change numbers, you have the ability to change that information immediately online. Hooray! No more wrong phone numbers and outdated addresses published on important online listings! Don’t forget, this makes for happier customers as well.
How Is Local SEO Different?
You may have done your research and know that you need to invest in online marketing this year. But do you know why Local SEO needs to be included in your plan? Many companies invest a portion of their marketing budget into Search Engine Optimization (SEO), but they may not be getting everything they can out of it. If they ignore local search or their online marketing company lacks the knowledge, they are unable to reap the full benefits and beat out their competition. By building local search optimization into your online marketing strategy, your business can gain an advantage over many of your competitors in Louisville, KY or wherever you are. And the sooner you do it, the better.
Go Where Your Customers Are
An effective Local SEO campaign is critical for lead generation and the success of your local business. Your customers are online and often perform searches to find products or services in the local area. The higher your business appears in the local search engine results, the more visits your site will receive. If a homeowner’s roof started leaking, they would probably run to their computer or grab their mobile phone and search for “roofer”. Google will provide them with a list of local companies that can help. The homeowner can then research, read reviews, and contact a business. This swift process is now the norm. At One Thing Marketing in Louisville, KY, our marketing company uses the most effective local search optimization techniques and strategies to help your business be the one the customers call. Local Search Optimization Elements
- Optimizing your website by developing search engine friendly pages for your business
- Optimizing your Google My Business listing
- Creating new business listings, claiming existing listings, and cleaning up incorrect data around the web
- Review campaigns to encourage reviews and make it easy for customers to leave reviews for your business
But What About Being Mobile Friendly?
We are so glad you asked! New statistics show that more users are searching on their mobile devices rather than a computer daily. With this powerful tool, it is imperative that your business is user-friendly, meaning mobile friendly. Our Louisville, KY marketing team can help create a website that is responsive to this need and can format to any screen. 88% of consumers who search for a local business on a mobile device call or go to that business within 24 hours. Since local results typically show up first in mobile searches, it’s even more important that your business is visible with local SEO. If any local business wants to become successful or stay competitive, they need to have a mobile SEO strategy. Let us help you with that.
What If I Don’t Have Time To Learn Local SEO Myself?
Local SEO can be time-consuming, confusing, and aggravating for business owners trying to learn and manage their own. That’s why we’re here. We step in to assess the competitive landscape of your industry, give you a realistic picture of what to expect, and boost your local rankings and visibility. All of our local SEO services include Google Analytics tracking and reporting, allowing you to measure and evaluate your results. Let us take care of the grunt work, so you can take care of your business.
What’s My Investment?
So your website is up and running, and now you’re ready for the next step: making sure your local online presence is up to par. Whether you’ve been in business for years or you’ve just opened your doors, the key to success is making sure customers in your area can actually get in touch with you. Initial Local Search Optimization plans start at $4,500 (with payment options available). If you’ve ever moved locations or changed phone numbers, this Local SEO is a service we will highly recommend to ensure your company information is accurate and up to date, all across the web.