BENEFITS OF EMAIL MARKETING
Email marketing helps improve communication, likability, and visibility.
No one wants to make cold calls, and no one wants to get cold calls. That’s where this approach comes in handy.
Many people associate email marketing with blasts, but when used correctly, it is more of a one-to-one communication — relevant, timely, and personalized.
Rather than appearing as a stranger, email marketing allows you to build rapport with your audience. Utilizing a strong, distinct voice within your newsletter, email, offer message, etc. engages your readers, and encourages them to continue digesting your information after the fact.
By tailoring your message to your specific audience in a new and unique way, you can create an open dialogue between your business and your potential customers, which means more leads for your business.
Contact us today to see how email marketing can benefit your business!
USE EMAILS TO TALK WITH YOUR CUSTOMERS, NOT AT THEM.
This helps an open dialogue grow organically, promoting the likability of your brand. Readers will begin to feel invested in your messages. They will actually look forward to receiving the next newsletter.
Any successful campaign will use this to its advantage. When you need to announce a new product, service, or sale, you’ve already laid the groundwork! Strategic call to action planning helps a business capitalize on consumer interest without seeming spammy.
You can also use this as a great opportunity to follow up. Whether they’ve just subscribed to your newsletter or already signed a contract, this outreach shows you are invested in this business relationship.
Emailing your audience periodically is a great way to stay top-of-mind. Brand awareness and visibility are crucial to the success of a business.
This method works to continuously build your brand through this engaging and persuasive copy.
People respect effort and consistency. By sending regularly scheduled emails, your business is showing its dedication and dependability — qualities consumers always look for when choosing to partner with a new business
Use caution, though. Too many emails and you could annoy your audience into unsubscribing or worse, flagging you as spam.
Try to put yourself in the shoes of your readers. Would you be persuaded by what you’re saying? Combat flagging by remaining conversational and relevant with your messages.
It is also smart to produce clean copy. Bulky block texts are time-consuming for readers. Creating a message that is mobile-friendly is also very useful in this strategy. Readability is key and most people check email on their phone these days.
Stay concise in your messages. This helps you avoid spam filters, as well.
If your readers want more meat, they can always click your call to action or link to your website. Less is always more, fellas.
The most important part of your email campaign is analyzing the data. You need to know what works and what doesn’t.
Our Louisville, KY team works tirelessly to provide you with a comprehensive report on the success of your emails. We identify trends as well as pinpointing areas of improvement in order to provide your audience with the best possible information, producing the best possible results for your business.
WHAT’S MY INVESTMENT?
Our fees vary because our plans are completely customizable for your unique business needs. We can help with a simple template setup or create a complete campaign from start to finish. We understand email marketing; it isn’t monkey business to us. Call us today to get a personalized quote and start emailing your customers today!