No, we’re not talking about spam.
A successful email marketing campaign is based on synchronicity. Unique, coordinating messages engage your audience, rather than annoying them. Obviously, communication with your customers is vital to your success. This method allows you to communicate relevant information to your entire market immediately and cost-effectively.
In many B2B and B2C situations, your target audience is flooded with multiple emails to their inbox daily. Why become just another number?
The answer is, you don’t.
increase in click rates
by adding interactive
elements to your emails
WHAT’S IN IT FOR ME?
It’s nearly impossible to reach out to all your customers in person or by phone. Email marketing campaigns bridge that gap and allow your consumers some flexibility and shows you respect their time.
Emails are a great way to get customers to visit your website. We do this by including relevant links to your site in the email or adding other engaging content from other places, like your blog!
When we’re sending your clients emails with updates and promotions about your products or services, you’re staying relevant. This allows you to build authority and keep your business in front of consumers.
Email marketing that is fun and engaging catches the attention of those who view your emails. Your brand or business will be associated with that funny gif, or really awesome email promotion, and this can lead to increased awareness about your company.
There’s a lot your business can gain by implementing Email Marketing tactics into your marketing strategy.
Still have questions? We’ve got answers.
“Dan and his team are simply awesome! They have unwound the mess that I created, trying to figure out the world of digital marketing on my own. They’ve gotten me back on track so that I can finally get the exposure I want for my business. Thank you guys for being honest, knowledge and patient. I wish that I had found you guys years ago.”
More leads for your business. More money in your pocket.
BENEFITS OF EMAIL MARKETING
Email marketing helps improve communication, likability, and visibility.
No one wants to make cold calls, and no one wants to get cold calls. That’s where this approach comes in handy.
Many people associate email marketing with blasts, but when used correctly, it is more of a one-to-one communication — relevant, timely, and personalized.
Rather than appearing as a stranger, email marketing allows you to build rapport with your audience. Utilizing a strong, distinct voice within your newsletter, email, offer message, etc. engages your readers, and encourages them to continue digesting your information after the fact.
By tailoring your message to your specific audience in a new and unique way, you can create an open dialogue between your business and your potential customers, which means more leads for your business.
Contact us today to see how email marketing can benefit your business!
USE EMAILS TO TALK WITH YOUR CUSTOMERS, NOT AT THEM.
This helps an open dialogue grow organically, promoting the likability of your brand. Readers will begin to feel invested in your messages. They will actually look forward to receiving the next newsletter.
Any successful campaign will use this to its advantage. When you need to announce a new product, service, or sale, you’ve already laid the groundwork! Strategic call to action planning helps a business capitalize on consumer interest without seeming spammy.
You can also use this as a great opportunity to follow up. Whether they’ve just subscribed to your newsletter or already signed a contract, this outreach shows you are invested in this business relationship.
Emailing your audience periodically is a great way to stay top-of-mind. Brand awareness and visibility are crucial to the success of a business.
This method works to continuously build your brand through this engaging and persuasive copy.
People respect effort and consistency. By sending regularly scheduled emails, your business is showing its dedication and dependability — qualities consumers always look for when choosing to partner with a new business
Use caution, though. Too many emails and you could annoy your audience into unsubscribing or worse, flagging you as spam.
Try to put yourself in the shoes of your readers. Would you be persuaded by what you’re saying? Combat flagging by remaining conversational and relevant with your messages.
It is also smart to produce clean copy. Bulky block texts are time-consuming for readers. Creating a message that is mobile-friendly is also very useful in this strategy. Readability is key and most people check email on their phone these days.
Stay concise in your messages. This helps you avoid spam filters, as well.
If your readers want more meat, they can always click your call to action or link to your website. Less is always more, fellas.
The most important part of your email campaign is analyzing the data. You need to know what works and what doesn’t.
Our Louisville, KY team works tirelessly to provide you with a comprehensive report on the success of your emails. We identify trends as well as pinpointing areas of improvement in order to provide your audience with the best possible information, producing the best possible results for your business.
WHAT’S MY INVESTMENT?
Our fees vary because our plans are completely customizable for your unique business needs. We can help with a simple template setup or create a complete campaign from start to finish. We understand email marketing; it isn’t monkey business to us. Call us today to get a personalized quote and start emailing your customers today!
It’s time to point your business in the right direction.